Creativity

New Media encourages and actually fosters creativity. With more means of new media becoming more accessible and affordable to people (televisions, computers, and etc.), accompanying tools are being released that allow people to create media such as mashups more easily. For example a mashups such as the one seen in Disney Tolerates a Rap Parody of its Critters by Brooks Barnes, a group of YouTube users used the Disney character likenesses to create a mash up to the popular song of "Crank That" by the artist Soulja Boy. Years ago, when personal computers were first introduced, creating videos was not only a technical process that required lots of knowledge and expertise, it was expensive as computers were not accessible to everyone and the software often was double the price of the computer. Now, people can edit and create mashups for free with the windows movie editor software is bundled with their personal computers.

There are various other software packages that foster the creation of new media. For example, the Adobe Creative Suite allows users to create their own graphics, add animations to these graphics in Flash, edit movies in After Effects, and even create their own websites in Fireworks and Dreamweaver. It is truly a set of software that has been vital to the rise of new media, and also presents various career opportunities for many individuals.

Also, People can make their own video games. With the release of software such as Maya and Cinema 4D, people can model complex 3d characters and code them into games using C++ and JavaScript.

            In a nutshell, the advancement of computers fosters creativity in new media, and with new technologies emerging every day, it will only continue to allow people to vent their creativity in many new ways.